This Privacy Policy describes how www.aozorabakery.com (the “Platform” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Platform.

Collection of your information

We collect the information from you as detailed below:

• To access certain areas of our Platform, you will need to register with us.  During the registration process you will be asked to submit personal information about yourself (including your name and address, e-mail address and telephone number).  By entering your details in the fields requested, you enable Aozora to provide you with the services you select;
• When you purchase products online or by phone, we collect information such as your purchase details and relevant payment information.  In addition, we will also collect personal information from you when you correspond with us (for example, if you contact us with a query about one of our products or services), when you provide your details when you visit Aozora or contact Aozora by telephone;
• If you choose to interact with Aozora via a social media platform or other third party service, we will collect the information you have provided to us through that platform;
• We may also collect additional information you provide to us voluntarily, such as feedback, or other interactions with our Platform or services.

We will use the information we collect from you to:

• Manage and fulfill purchase orders, facilitate delivery, and to provide after-sales services;
• Manage our accounts and records;
• Deal with your enquirers and requests;
• Send service related communications, including announcements and administrative messages such as order confirmation;
• Identify products and services we think you might be interested in based on your information, such as your purchase history and your previous interactions with us;
• Send you marketing communications (including e-mails and social media audience matching) relating to us and other third party partners and that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information about how you can control these updates);
• Conduct market research so that we can continuously improve the services we provide to our customers;
• Undertake credit checking, prevention of fraud and other prohibited or illegal activities as part of our efforts to keep our Platform and services secure; and
• Understand how our Platform is used so that we can continuously improve our Platform and services and other offerings. 

Sharing information

We do not share personal information about you with other people or non-affiliated companies except under the following circumstances:

• we will disclose your personal information to third party providers for the purposes of providing online and other payment services, handling credit checks and fraud prevention, and any other services required in order for us to use your information for the purposes;
• we will disclose your personal information to any law enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; and
• we will disclose your personal information to any third party that purchases, or to which we transfer, all or substantially all of our assets and business. Should such a sale or transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

Protecting your information

We want you to feel confident about using our Platform, and we are committed to protecting the personal information we collect. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic, and procedural safeguards to protect the personal information that you provide to us against unauthorised or unlawful processing and against accidental loss, damage or destruction. However, where we ask you to choose a password in order to access certain parts of our Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else.

Your choices

You have the right to ask for access to any personal information that we hold about you in our records, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the erasure of your personal information or a restriction of its use.

You have the right to object to us processing your personal information in some cases. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status). If you wish to exercise any of these rights, please write to us at the address listed below. 

You may not use or engage with the Platform if you are under thirteen (13) years of age. If you use or engage with the Platform and are between the ages of thirteen (13) and eighteen (18) years of age, you must have your parent’s or legal guardian’s permission to do so. By using or engaging with the Platform, you acknowledge and agree that you are not under the age of thirteen (13) years, are between the ages of thirteen (13) and eighteen (18), and have your parent’s or legal guardian’s permission to use or engage with the Platform, or are of adult age in your jurisdiction. By using or engaging with the Platform, you also acknowledge and agree that you are permitted by your jurisdiction’s Applicable Law to use and/or engage with the Platform.